My 2 cents,
The company still has great products but its definitely a different company / brand than it was when i started using their products 8-9 years ago.
IMO the second the outside investors came in, it was all going to change. Any time you take outside money from investors/private equity or the like, you have a new set of bosses running the company that care about one thing only - growth and return their investment. They are in it to hit a certain return target and then get out 99.9999% of the time. Given that a lot of people were buying all the limited stuff/mystery items, lets be honest it sold out really fast very often, its no surprise that a lot more of it got offered - remember growth and revenue.
If I had to guess, the company will be sold soon as the revenues have clearly grown and are likely getting near the return the investors had targeted. Hopefully whoever buys the company maintains the quality. But realize, given the price they will pay, they will likely continue the current path, they will have to in order to maintain profitability. I'd find it highly unlikely that a buyer comes in and slashes a lot of the non chemical items unless they no longer make $$$$.
Sorry if this sounds harsh, but its a business. Yes it has had a community around it, more so in the early days IMO, but in the end the dollar rules. A business Made in America, the exact thing that attracted so many in the beginning - a bit ironic.