Is this the same as the regular paint coating?
How does it affect stick on wheel weights?
No, this coating is a stronger 9H-rated coating compared to the 7H paint coating, for more durability for the harsh environment that wheels are subjected to. Having a 9H coating like this on paint can sometimes require wet sanding the coating off, so that is why we chose an easier-to-work-with coating for the painted body panels of the vehicle, so that customers new to this technology do not have any issues with application - our Paint Coating can be removed by machine polishing.
Wheel Coating will not affect wheel weights. Your tire shop will still be able to remove them if necessary when re-balancing a tire or mounting a new tire, as it does not affect the adhesive. If you are coating a brand new wheel, I would recommend to have the tire mounted and balanced first, but it's not necessary.