While I think the GM trucks have the edge in the looks, I'm really like the tech in the Ford. It's lighter than a lot of cars and the 2.7 ecoboost will probably get some decent mpg's. What i'm really looking forward to is seeing some after drivers have personalized them a bit, and of course, how they look after Adam's products have a go at them!
Personally I'll be waiting until next year to decide which truck to get.