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Any chance that Adams will offer a nano paint coating in the future?


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I know there was some talk a while back about some exciting new products such as a water filtration system as some of the slow sellers have been phased out but I'm curious if Adams is moving towards, or even considering, offering a nano paint coating such as Opti Coat, PInnacle Black Label, etc.

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He seems to not believe in them...

 

Thanks Dave, and your question is extremely valid. The old 5-Year No-Wax company that has been around forever is interesting. Consider the following things about a semi-permanent coating:

 

  • A protective coating will not prevent surface scratches, as a result of regular washing and wiping.
  • It will not stop paint over-spray, industrial fallout, tree-sap, bug splatter, etc.
  • It will not create a slick long term finish, which will reduce drag, and as a result, scratches.
A vehicle stored indoors day and night, will require less maintenance. Here is the real difference between the idea of a 5-year protection, and our company:

  • We love washing, drying, cleaning, and detailing our vehicles.
  • It is our form of therapy.
  • During our work day, we go into the warehouse or garage, and clean a vehicle, or bicycle.
  • We enjoy the increased shine that comes after polishing a vehicle.
  • It' a happy day when our vehicle needs a clay and polish!
  • If we had a protection that we couldn't mess with, we'd be bored silly.
  • Claying, Polishing, glazing, waxing and sealing is one of our favorite things to do!
  • There is no less protection with our system.
While a 5+ year coating sounds good in marketing, it goes against our customer's goals: "Maintain vehicles regularly with excellent products and extreme passion, achieving therapy doing so."

 

That plus, we have never seen any 5-year marketed products last more than 6 months. About as long as our Liquid Paint Sealant.

 

No disrespect to the long term protection, but the circumstances that are needed to make something last one year, let alone 5 years, rarely happen on earth!

 

:2thumbs:

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Adam's is all about routine maintenance layers in their regimen, how many threads do we see per week about people Glazing every other weekend or "throwing another coat of Buttery on"

 

The key to a coating regimen like OC2.0, is that it is long term, with no additional waxing needed for a period of 1-2 years or perhaps more.

 

I can't see Adam coming out with a similar product, as the company mantra is to only release a product when it is equal to or better than the competition, which I'm sure they can do, however it would negate the current regimen, Glazing and layering on top of a coating is not part of the regimen once you have a coating on your car, I think it would not be a profitable release.

 

As well, products like BG, Buttery, etc are products used often, needing refills to be bought.  If 1 customer buys one coating product from Adam's and doesn't buy other waxes, glazes etc. for over 2 years, then you are not only losing purchasing dollars gained per year per customer but you have to make up the additional somewhere, whether it is in the cost of a product (OC2.0 retails for $80, a price point I don't think a comparable Adam's product could compete and be preofitable) or elsewhere such as recouping shipping costs, less promotions, etc.

 

I agree with Adam's that it is not in their focus and TBH I wouldn't hold your breath looking for an Adam's coating coming your way.

 

 

Rinseless works because it is so versatile as a 3-in-1 or more type of product, so at first they may not have been keen to release a product only for one specific use, but since it can be used as Waterless, a water softener, a Quick Detailer, and a Clay Lube, and due to the huge popularily of ONR for those reasons, I think it made sense for Adam's to come out with a comparable Rinseless product and it is currently my favorite thing they make, and works much better than the competition might I add.

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