If you are going to take the time to remove them and thoroughly clean them, then I would recommend ceramic coating. If they are already coated, then CS3 makes a perfect topper. In the event that you do not have any of the ceramic coating products, then going over them with CS3 would still be a good idea, it does help keep the brake dust off.
Blog: Wheel & Tire Cleaning Detailing Guide
in The Adam's Detailing Library
Posted
You are right.