I've had BFGs A/Ts on my old CJ and they lasted a while, but that was almost 20 years ago! The CJ is also a light vehicle. I had them on my 2500 GMC 6 years ago and blew threw them in 10k miles. Won't put them on a full-sized truck again, and wouldn't recommend them for the price. 20 years later, there are other, better options.
I then had two sets of Nitto Terra Grapplers and they were fantastic. Still have the one set and put them on the work truck. We've had the Nittos on numberous trucks, from 285's to 37"s. Tough to beat for the price.
I have never had a set of Toyos, but know people with them and have heard nothing but good reviews.