I've been using Tuf Shine tire clearcoat for years now and it is/was a great product. I'm certain this product will perform the same if not better. Proper preparation is VERY important with this product. Any old silicon product on the tires, as well as anything else for that matter, must all be removed for it to adhere properly. Clean clean and clean the tire again until you see only white foam forming while cleaning each tire. Any brown/yellow in the foam and there is still more cleaning to do. But all that cleaning is worth it because once this is applied, all you really need to do is touch it up every so often with a new coat. When applying the new coat, you don't need to do the intensive cleaning anymore, just enough to clean whatever dirt and such is on top of the tire armor.
When applying the tire armor, expect foaming or bubbling while it is being wiped on/applied. That's normal as is the blueish color. The bubbles and color will all disappear as it dries. I've always used a small orange sponge to apply the Tuf Shine and will probably continue using it for the Tire Armor. The sponge is from Tuf Shine tire clearcoat and it just 'works' at what it needs to do. I kind of wish Adams didn't use a spray bottle for this but rather a bottle with a spout like the 16oz bottles of shampoo. I wouldn't want this over spray getting on anything else on the car. If the product gets on the rims while applying, remove it before it dries. You can remove it if it does and it dries but it will be noticeable once dried to best to avoid to begin with or clean up quickly.
Just my recommendations from using a similar product for a long time now.