I would love the idea of this option in the Adam's line-up. Particularly for maintaining long-lasting protection for wheels, I would be sold. Given my busy schedule, it would be great to have an option for my daily driver that extends beyond the 4-6 months of the sealant offered here.
If the technology is there for a coating that provides superior long-lasting protection (compared to sealants) that is easy to apply for a novice, Adam's should be offering it. While it might not be right for those who want to polish their cars on a frequent basis, there are plenty of products that Adam's sells that aren't for everyone (e.g., fender brushes that don't fit in wheel wells of smaller cars, undercarriage spray that badly stains concrete if not too careful, etc.)